Giving Churches "Tools for the Trade"

The use of media has enhanced the ability of our congregation to grasp Bible content through preaching and teaching on a regular basis. It also places in tools in their hands for sowing seeds of the gospel in people’s lives through the various social media. AP Media partners, thank you for helping us conduct “Tools for the Trade” Media Awareness seminars across Asia Pacific to equip pastors and lay workers to utilize media to see His Message, Multiplied in their congregations and communities. The main impetus for developing this kind of training is the misassumption that many Christian media producers have that pastors and churches are well-versed in media and how technology can benefit their ministry. Media orientation for ministry and communication basics are key components of this seminar. We introduce students to a variety of media tools—including audio, video, and print. We then help our students connect available media tools to their specific target audience. Students leave this seminar with a strategy to implement the use of specific media tools in their ministry.